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Each serving has more omega-3's than a serving of salmon, more fiber a bran muffin and more protein that flax seed. Don't buy this cereal if you don't want to change your life.Holy Crap breakfast cereal contains all natural ingredients (noGMO): organic chia, organic hulled hemp hearts, organic buckwheat, organic cranberries, organic raisins, organic apple bits, organic cinnamon. Our three main ingredients are some of the oldest perfect foods known to humans.